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Wirelessweek

3 tools that may ease mobile integration

March, 2011 - Mobile needs to be integrated into brands' marketing strategy according to most marketing experts. Some brands are reluctant to jump into mobile because of the unknown factors. Here are three options that may make that integration simpler - for everyone involved.
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Wirelessweek

How many calls do your mobile ads generate? Moolah launches tracking service

March 14, 2011 - Moolah Media is a relatively new mobile advertising platform that launched in late January (see our report). It’s based around the idea that a mobile ad should entice the consumer to perform an action, rather than just being a passive eyeball. Now it has expanded its platform to include real-time tracking and reporting on any calls that your Moolah campaign generates.
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Wirelessweek

Moolah Works Performance-Based Ad Model

December 14, 2010 - If you think the mobile ad space is too crowded for yet another new ad network, consider this. A very young Moolah Media came out of stealth mode today, saying it's serving 100 million impressions and generating more than 250,000 quality leads each month." - Monica Alleven, Wireless Week
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Inc.com

3 Mobile-Advertising Services

May 2011 Issue - "Tailored for direct-response advertisers, Moolah lets you deliver ads via text messages and mobile browsers...you can target demographics, cellular networks, and devices, paying only when a prospect calls your company or fills out an onine form in response to an ad." - Ryan Underwood, Inc. Magazine
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VentureBeat

Moolah Media aims to fix "broken" mobile ads

April 15, 2011 - "People are doing more and more Web browsing on smartphones, and that's a problem for online advertisers, according to mobile ad network Moolah Media - a problem that the company is tackling with its new "mobile redirect" advertising." - Anthony Ha, Venture Beat
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TMC Net

Moolah Media's Android SDK Integrates With AdWhirl

January 24, 2011 - "The ad industry feels that the real-time tracking is important for the success of direct-response marketing. This will help in assessing the response of a specific ad during a specific time from a targeted audience. Moolah works closely with its call center partners and advertisers to monitor back-end performance and lifetime value of leads. Through the reporting, advertisers can determine the effectiveness of their campaigns.. " - Rajani Baburajan, TMC Net
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IntoMobile

Mobile performance ad network Moolah Media officially launches

December 14, 2010 - "Unlike existing mobile ad networks, Moolah runs performance-based ads, ensuring 100% fill rates and higher payouts for publishers. In addition, they don't serve its ads only in apps and mobile web pages - SMS and voice channels are also included in the mix! " - Dusan Belic, Intomobile
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MobileMarketingWatch

Moolah CPA Mobile Advertising Network Launches, Already Boasts 250K Monthly Leads

December 14, 2010 - " Moolah Media's 100 percent fill rate and performance-based mobile offers helped us monetize our inventory and increase profit " - Ben Perry, VP Advertising Operations at Mocospace
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